Manly Bands recovered 8x more revenue with Intellica.
Manly Bands is a DTC jewelry brand selling non-traditional wedding bands to modern couples. Their customers include both men and women shopping for their future husbands.
Before Intellica
Manly Bands was following what most “best practice” abandoned checkout flows look like.
Strategy • Abandoned checkouts
- One-way SMS “you left this in your cart” reminders
- Send them a discount and pray
- No one “selling” for them
Tone of voice • Missing
- Not able to weave in their sharp wit
- Wanted to utilize the CEOs personality, but hard to fit that in 140 characters
Insights • Non-existent
- No idea why people were abandoning checkouts
- No brand building or customer relationships
During Intellica
Manly Bands decided to test whether conversations could outperform campaigns.
Strategy • Abandoned checkouts
- Two-way SMS & iMessage
- Focus on objection and building relationships, not discounts
- Team of concierge agents texting every abandoned checkout with a personalized text
Tone of voice • Perfection
- Able to train concierge team on the CEO’s personality
- SMS that sounds like them, not software
Execution • Fantastic
- First recovered sale within 48 hours of contract signature
- SMS proves to be an under appreciated sales channel
- Leaving Klaviyo in the dust
After Intellica
Intellica isn’t just a recovery tool for Manly Bands. It’s becoming the core infrastructure for how they sell and learn from customers.
Results • Undeniable
- 8x more recovered revenue
- $52.4k incremental monthly revenue
- 69x ROI
- Conversion rate jumped ~12% → ~19%
Operational Load • Gone
- No more writing flows
- Basically now have a sales team that works for them while they sleep
Customer Experience • Supreme
- Unsubscribe rate dropped from 2% → 0%
- Customers felt helped, not pushed
Trial Results
What changed in 30 days?
Situation
Abandoned checkout SMS = reminders + discounts. No one actually selling.
Task
Prove conversations could outperform campaigns.
Action
Launched two-way SMS with real agents trained on the CEO’s voice. Focused on objections, sizing, and education.
Result
SMS became a sales channel, not a reminder system. 152 conversions vs 17, leading to 8× more recovered revenue.
Biggest surprises
Speed
Up and running in 48 hours.
Customer Insights
Shoppers wanted reassurance about sizing & durability, not discounts.
Outsized Impact
Opt-in rates were 27%, Intellica made changes to lift them by 40%
Our Expertise
Abandoned Checkout
We text every single person that opted in to SMS that abandons checkout with a 1:1 text from our concierge team.
Abandoned Cart
Someone adds to cart but doesn’t check out? DW, we’ll figure out why and resolve it.
Opt-in’s
Opt-in rates not hitting benchmarks? We’ve got all the hacks.
Tone of Voice
We create comprehensive tone of voice guides to train every agent so they sell just like your founder would.